01Diagnose
Growth Diagnostics
A five-day maturity assessment across the nine growth areas, ending in a written, prioritised plan you can act on immediately — with or without ATMG.
Marketing & growth advisory for consumer businesses
Your marketing is busy. But is it actually driving growth?
ATMG helps founders identify what's holding growth back, prioritize the highest-impact opportunities, and make marketing accountable for measurable business results.
The usual starting point: a five-day diagnostic, a written plan, and no obligation beyond it.
20+ years
Marketing and growth leadership
Operator experience
CMO roles in digital-first businesses
Full-funnel
Brand, acquisition, lifecycle and data
Founder-led
Every engagement led by Joydeep
Where growth gets stuck
When founder instinct alone stops growing the business
Acquisition spend is rising, growth is not
CAC climbs faster than customer value; no one can name the lever that actually moves the needle.
Traffic is up, conversions are flat
More visitors, but the funnel is not turning attention into enquiries or revenue.
Retention is leaking quietly
Customers arrive and leave; lifecycle, engagement and monetization have no clear owner.
Brand, pricing and proposition are unclear
They were set early and never tested, so every campaign compensates for weak positioning.
Numbers do not match across teams
Data lives in different tools and dashboards, so no one agrees on what is true.
The team is busy, not focused
Execution without prioritization, siloed operations and no shared picture of the business.
Core philosophy
Growth is an outcome of alignment
Sustainable growth depends on nine interdependent areas working in alignment — across strategy, execution and enablers.
Strategy
- Customer Understanding
- Product Proposition
- Pricing Strategy
- Brand Positioning
Execution
- Customer Acquisition
- Customer Growth Lifecycle
Enablers
- Data & Decision Intelligence
- Customer Data & Activation Infra
- Organization Capability
Engagement models
Support shaped around what your business needs now
Start with a complimentary 30-minute conversation to understand your business and growth challenge.
Discuss your growth challengeThe conversation helps identify which form of support is most appropriate.
02Build
Growth Foundation
We close the gaps the diagnostic surfaced — positioning, pricing, funnel, data and measurement — so growth rests on a system rather than instinct.
03Lead
Growth Leadership
A CMO in your corner without the CMO hire: planning, budgeting, reviews and mentoring for your marketing team, month after month.
04Execute
Growth Operations
Managed execution across every marketing value stream, owned end to end and accountable to business numbers, not vanity metrics.
ATMG bridges the gap between growth efforts and hard business results.
A clear way forward
You do not need to know which engagement to choose
Start with the business constraint. The right scope follows from the diagnosis.
- 01
Share the constraint
Tell us what is not moving — acquisition, retention, positioning, data, team capability or something less obvious.
- 02
Get an informed view
A 30-minute founder-to-founder conversation identifies where the problem may sit and whether ATMG is the right fit.
- 03
Start with evidence
If there is a fit, begin with the five-day Growth Diagnostic and receive a written, prioritised action plan.
Why ATMG
Senior judgement, applied to the whole growth system
Operator judgement
Advice shaped by 20+ years of owning marketing decisions, budgets and business outcomes — not observing them from the sidelines.
One growth system
Brand, performance, retention, pricing and data are treated as connected levers, so one team and one number guide decisions.
Independent clarity
The recommendation is based on what the business needs next — even when that means your team can take the work forward without ATMG.
Your growth partner
Joydeep Mukherjee
Founder & Managing Partner
Joydeep works directly with founders and leadership teams, bringing the perspective of a marketer who has carried the number, built teams and made the trade-offs inside operating businesses.
Professional background
- Former marketing leader at Airtel; CMO across multiple high-growth digital-first companies
- 20+ years across telecom, gaming, edtech and consulting
Advisory & education
- Strategic advisor to early and growth-stage companies
- Visiting faculty and executive educator
- Electrical Engineer, MBA (XLRI)
Before you write in
Common questions
- What happens after I send an enquiry?
- Joydeep reads it personally and replies within two working days, usually proposing a 30-minute call to understand where growth is stuck before recommending anything.
- What happens after the initial conversation?
- If there is a fit, Joydeep will recommend the most appropriate next step — often a Growth Diagnostic, with no obligation to continue beyond it.
- Who does ATMG work best with?
- Founders and leadership teams of early and growth-stage consumer and consumer-tech businesses who want marketing tied to business outcomes.
- How is this different from an agency?
- An agency executes a brief. ATMG sets the brief — aligning positioning, pricing, funnel, data and team capability first, then holding execution accountable to the numbers.
Let's talk
A complimentary 30-minute conversation
Tell me where growth is stuck. We’ll identify the constraint and recommend the right next step.
- A 30-minute call to understand the business
- A view on which of the nine areas is limiting growth
- A clear recommendation — even if it isn't ATMG
Prefer email? joydeep@atmg.in